Bradley Adame studies how people perceive risk and how people respond to communication campaigns designed to inform decision making in risk contexts. His work has addressed various areas including disaster and natural hazard preparedness, concussion reporting with collegiate athletes, and most recently, risk perceptions associated with climate change and sustainability. His goal is to develop relevant theories that can promote risk mitigation behaviors and help people make higher quality decisions.
Ph.D. Communication, University of Oklahoma 2012
M.A. Communication, California State University-Fresno 2007
B.S. Finance/Communication, California State University-Fresno 2005